Saturday, 22 September 2012

VALs model



The Value-attitude-lifestyle model of customer segmentation.

Wednesday, 19 September 2012

Self Introduction- Monika V



A Brief introductory Video about me and my institute, Indian Institute of Management, Shillong.

Introductory Video - Manavendra Roy Choudhury

We are Group N

We are Group N of the PGP 2011-13 batch of the Indian Institute of Management, Shillong. Over the course of the next few days, we will be publishing our views and learnings from the course of Integrated Marketing Communication through the medium of this blog.