Target Market Segment : College Students, Potential Employers of IIM Shillong Students Objectives : To have a brief idea about the author of the blog and his institute Positioning strategy : Positioned as an entertaining video to engage the audience Message Content : Portrays the adventurous nature and interest in extra-curricular activities of the author Message Structure : Chronologically structured Message Format : Collection of Photographs mostly Points for improvement : 1. Taglines can be made readable (more time should be given in the videos) 2. The video can use a bit of academic angle of the author since it is targeted at the potential employer 3. Details about the institute should also be added considering the same, the USP of the author and the institute will be a great value add to this video 4. The musical video at the end can be shortened to add the changes suggested
Target Market Segment : College Students, Potential Employers of IIM Shillong Students
ReplyDeleteObjectives : To have a brief idea about the author of the blog and his institute
Positioning strategy : Positioned as an entertaining video to engage the audience
Message Content : Portrays the adventurous nature and interest in extra-curricular activities of the author
Message Structure : Chronologically structured
Message Format : Collection of Photographs mostly
Points for improvement :
1. Taglines can be made readable (more time should be given in the videos)
2. The video can use a bit of academic angle of the author since it is targeted at the potential employer
3. Details about the institute should also be added considering the same, the USP of the author and the institute will be a great value add to this video
4. The musical video at the end can be shortened to add the changes suggested