Wednesday 19 September 2012

Introductory Video - Manavendra Roy Choudhury

1 comment:

  1. Target Market Segment: College Students, Potential Employers of IIM Shillong Students
    Objectives: To have a brief idea about the author of the blog and his institute
    Positioning strategy: Positioned to attract the potential employers of IIM Shillong participants
    Message Content: The author talks about the himself (background, educational qualifications, his values), the institute and location. He also adds details about the current batch at IIM Shillong
    Message Structure: The content is beautifully split into various segments and the flow of the video looks nice
    Message Format: Video
    Points for improvement:
    1. The audio clarity can be improved
    2. The extra-curricular and co-curricular activities can be given and USP of the participant can be added

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