Target Market Segment: College Students, Potential Employers of IIM Shillong Students Objectives: To have a brief idea about the author of the blog and her institute Positioning strategy: Positioned to attract the potential employers of IIM Shillong participants Message Content: The author talks about her college, work experience,current batch at IIM Shillong, her co-curricular and extra-curricular interests, her values. The closing statement of the video is very well said and will attract the potential employers Message Structure: unstructured. The author talks about her extra-curricular activities at different points of time in the video. Message Format: Video Points for improvement: 1. Similar information can be brought together and will help in making a better in impact in the minds of the viewer 2. Audio Clarity and Video quality can be improved 3. The video taken in different location and times, will help in breaking the monotony and thus make the video more entertaining 4. The details about dance course can be shortened for accommodating more diverse information about the author
Target Market Segment: College Students, Potential Employers of IIM Shillong Students
ReplyDeleteObjectives: To have a brief idea about the author of the blog and her institute
Positioning strategy: Positioned to attract the potential employers of IIM Shillong participants
Message Content: The author talks about her college, work experience,current batch at IIM Shillong, her co-curricular and extra-curricular interests, her values. The closing statement of the video is very well said and will attract the potential employers
Message Structure: unstructured. The author talks about her extra-curricular activities at different points of time in the video.
Message Format: Video
Points for improvement:
1. Similar information can be brought together and will help in making a better in impact in the minds of the viewer
2. Audio Clarity and Video quality can be improved
3. The video taken in different location and times, will help in breaking the monotony and thus make the video more entertaining
4. The details about dance course can be shortened for accommodating more diverse information about the author